MedicalTech: Co-creating Value with Customers |
作者姓名:Barbara L. Marcolin; Sasha Romano Lopez |
商品類型:Case (Gen Exp) | 商品編號:9B11E037 |
出版日期:2012/09/25 | 內容長度:14 頁 |
The head of research and development at MedicalTech, a new manufacturer of magnetic resonance imaging (MRI) coils and software, had just met with MedicalTech's founder and chief executive officer (CEO). They had been discussing the technology development requirements decided so far in their attempts to build MedicalTech's first technology offering for diagnosing cancer. The head of research and development needed to advise the CEO regarding .....more
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