Global Vision is a not-for-profit organization that allows high school and university students the opportunity to participate in an international business experience. The director must re-evaluate the organization's overall marketing strategy in order to attract university students to the organization and to increase the level of corporate funding. Although a recent agreement with the federal government brings greater support for the organization, .....more

Dunes Inc. is a concept for a tanning salon and healthy lifestyle retail store on a university campus. Two students have developed and refined a business plan, and are about to present their proposal to the manager of the university's community centre. The two partners must thoroughly assess the potential costs of operation, determine whether the profits will justify their equity investment, and decide whether the business will be an attractive .....more

Teaching note for product 9B01M043.

Teaching note for product 9B00M038.