| Groupon - Teaching Note |
| 作者姓名：Sayan Chatterjee; Sarah O'Keeffe;Alison Streiff |
| 商品類型： | 商品編號：8B12M004 |
| 出版日期：2012/02/14 | 內容長度：16 頁 |
Teaching note for product #9B12M004.
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| Groupon |
| 作者姓名：Sayan Chatterjee; Alison Streiff;Sarah O'Keeffe |
| 商品類型：Case (Pub Mat) | 商品編號：9B12M004 |
| 出版日期：2012/02/14 | 內容長度：15 頁 |
The collective buying industry has grown by leaps and bounds over the past several years, and Groupon stands out as a major player that has revolutionized this market. The case describes the beginnings of Groupon, as well as the firm’s rise to power, the rise of its numerous competitors, its decisions and expansion strategies, and the collective buying industry as a whole. Key demographic data about Groupon’s customers (consumers and small businesses) .....more
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