| Unhaggle: Putting Customers in the Driver's Seat - Teaching Note |
| 作者姓名：Neil Bendle; Sarah Chiu;Justin Leung |
| 商品類型： | 商品編號：8B12A014 |
| 出版日期：2012/04/30 | 內容長度：8 頁 |
Teaching note for product 9B12A014.
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| Unhaggle: Putting Customers in the Driver's Seat |
| 作者姓名：Neil Bendle; Sarah Chiu;Justin Leung |
| 商品類型：Case (Field) | 商品編號：9B12A014 |
| 出版日期：2012/04/30 | 內容長度：12 頁 |
Unhaggle is a business model that uses a website to link up consumers with automobile dealers. The consumer describes the sort of vehicle they are looking for and the dealers compete to serve the consumer at the lowest possible price. The case illustrates how power in a negotiation comes from supply and demand. By bringing dealers to the consumer, Unhaggle helps drive down the cost of the vehicle to the consumer while reducing the dealer’s marketing .....more
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