| Marketing Planning at Just Us! Cafes - Teaching Note |
| 作者姓名：Sara Loudyi; Julia Sagebien; Normand Turgeon; Ian McKillop |
| 商品類型： | 商品編號：8B09A14 |
| 出版日期：2009/10/09 | 內容長度：15 頁 |
Teaching note for product 9B09A014.
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| Marketing Planning at Just Us! Cafes |
| 作者姓名：Sara Loudyi; Julia Sagebien; Normand Turgeon; Ian McKillop |
| 商品類型：Case (Field) | 商品編號：9B09A014 |
| 出版日期：2009/10/09 | 內容長度：21 頁 |
Jeff and Debra Moore are the founders of Just Us!, a fair trade coffee cooperative, retailer and wholesaler. Just Us!’s mission is to actively promote fair trade and its benefits for producers in developing countries. The Moores have maintained a strong commitment to educating consumers while building strong brand identity and upholding constant growth. To support the main distribution channel in grocery stores, management opened four cafes (two each .....more
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