| Inbal Dror: Expanding the Global Reach of a Couture Bridal Wear Brand - Teaching Note |
| 作者姓名：Sara Honovich, Neha Mittal, Jennifer Sundstrom-Fitzgerald |
| 商品類型： | 商品編號：W27149 |
| 出版日期：2022/02/06 | 內容長度：12 頁 |
Teaching note for product W27247.
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| Inbal Dror: Expanding the Global Reach of a Couture Bridal Wear Brand |
| 作者姓名：Sara Honovich, Neha Mittal, Jennifer Sundstrom-Fitzgerald |
| 商品類型：Case (Field) | 商品編號：W27148 |
| 出版日期：2022/02/06 | 內容長度：11 頁 |
In October 2018, Yehuda Katzman, vice-president of marketing and business development at design house Inbal Dror, was attending the 2018 New York Bridal Fashion Week event, where Inbal Dror and its direct competitors revealed their spring lines to distinct buyers. As in previous years, Katzman had lined up meetings with interested retailers and wanted to make sure they appreciated the unique nature of Inbal Dror’s designs and the quality of its craftsmanship .....more
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