| Yoyo Wallet: Entering the Mobile Payment Space In the United States - Teaching Note |
| 作者姓名：Bryan Hong; Sara Guo |
| 商品類型： | 商品編號：8B16M122 |
| 出版日期：2016/07/07 | 內容長度：8 頁 |
Teaching Note for product 9B16M122.
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| Yoyo Wallet: Entering the Mobile Payment Space in the United States |
| 作者姓名：Bryan Hong; Sara Guo; |
| 商品類型：Case (Field) | 商品編號：9B16M122 |
| 出版日期：2016/07/07 | 內容長度：17 頁 |
Yoyo Wallet, a technology start-up headquartered in London, United Kingdom, developed a mobile application for smartphones to facilitate in-store payments and loyalty data collection. Inspired by the success of Starbucks’ loyalty-integrated mobile application, Yoyo Wallet strove to become the ultimate tool for retailers in enhancing customer experience. The company planned to enter the mobile payment industry in the United States; however, Yoyo had .....more
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