With a vision statement “To be a premium global conglomerate with a clear focus on each of the businesses,” the Aditya Birla Group continuously sought growth channels. India’s post-COVID economy, focusing on indigenization, aligned with the company’s expansion efforts. Chief executive officer Kumar Mangalam Birla’s interest in the jewellery industry led to the creation of Novel Jewels Limited (Novel Jewels) and the launch of its jewellery brand, Indriya, .....more