| Motorcafe: Scaling Up - Teaching Note |
| 作者姓名：Somnath Chakrabarti; Sanjay Chaudhary; Prem Prakash Dayal |
| 商品類型： | 商品編號：8B17M171 |
| 出版日期：2017/11/20 | 內容長度：15 頁 |
Teaching note for product 9B17M171.
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| Motorcafe: Scaling Up |
| 作者姓名：Somnath Chakrabarti; Sanjay Chaudhary; Prem Prakash Dayal |
| 商品類型：Case (Field) | 商品編號：9B17M171 |
| 出版日期：2017/11/20 | 內容長度：11 頁 |
Manpreet Singh, chief executive officer of the Bosch multi-brand car service provider Motorcafe, wanted to scale up his business, which he established in 2010 in Mohali, India. The multi-brand car service sector promised huge market potential for Singh, but he faced some challenges: Bosch had failed to provide the expected support; the brand was being diluted by poor services offered by other service providers in neighbouring areas; competition from .....more
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