| SMR: United against a Global Media Giant |
| 作者姓名：Sanghyeak Yoon; Hyungjin Kim; Young-Gul Kim |
| 商品類型：Case (Field) | 商品編號：9B18M090 |
| 出版日期：2018/06/25 | 內容長度：10 頁 |
In 2014, recognizing that their leadership in the online media market was weakening, eight Korean television broadcasters severed their ties with YouTube and formed Smart Media Representative Co. Ltd. (SMR), an alliance to collectively distribute online television content and advertising on behalf of the broadcasters. SMR changed the nature of the online video market in Korea. The rights to advertising sales, programming, and distribution that were .....more
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| SMR: United against a Global Media Giant - Teaching Note |
| 作者姓名：Sanghyeak Yoon; Hyungjin Kim; Young-Gul Kim |
| 商品類型： | 商品編號：8B18M090 |
| 出版日期：2018/06/25 | 內容長度：8 頁 |
Teaching note for product 9B18M090.
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