| Laurs & Bridz: Sales Targets and Antiviral Drug Launch |
| 作者姓名：Sandeep Puri, Rakesh Singh, Jatin Batra |
| 商品類型：Case (Field) | 商品編號：W25457 |
| 出版日期：2021/11/19 | 內容長度：9 頁 |
In October 2020, the managing director of Laurs & Bridz Pharmaceuticals Private Limited was considering changing the company’s sales strategy to reflect the challenges that India’s pharmaceutical industry was facing during the COVID-19 pandemic. The company was also considering launching a new antiviral drug. The COVID-19 pandemic had disrupted many routine sales practices, such as in-person meetings with customers, and had also affected drug .....more
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| Laurs & Bridz: Sales Targets and Antiviral Drug Launch - Teaching Note |
| 作者姓名：Sandeep Puri, Rakesh Singh, Jatin Batra |
| 商品類型： | 商品編號：W25458 |
| 出版日期：2021/11/19 | 內容長度：9 頁 |
Teaching note for product W25457.
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