| Maha Research Labs: Sales Force Effectiveness |
| 作者姓名：Sandeep Puri, Rakesh Singh, Bindu Gupta, Shraddha Puri |
| 商品類型：Case (Field) | 商品編號：W27721 |
| 出版日期：2022/07/22 | 內容長度：10 頁 |
In January 2022, Maha Research Labs Private Limited (MRL) needed to boost its sales force effectiveness (SFE). Due to the COVID-19 pandemic, MRL experienced losses in sales revenue and saw dwindling profits through 2020 and 2021. The pandemic had changed the sales ecosystem of the pharmaceutical industry, with many physicians and retailers now preferring online sales presentations. MRL’s managing director was concerned about the increased marketing .....more
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| Maha Research Labs: Sales Force Effectiveness - Teaching Note |
| 作者姓名：Sandeep Puri, Rakesh Singh, Bindu Gupta, Shraddha Puri |
| | 商品編號：W27722 |
| 出版日期：2022/07/22 | 內容長度：10 頁 |
Teaching note for product W27721.
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