In September 2024, beauty and e-commerce retailer Nykaa E-Retail Ltd. (Nykaa) completed its acquisition of Kolkata-based skincare brand Dot & Key Wellness Private Limited (Dot & Key) by increasing its stake from 51 per cent to 90 per cent. Founded in 2018, Dot & Key had built its early success on transparent formulations, micro-detailed research and development (R&D), stimulating packaging, and a strong resonance with Generation Z .....more

Teaching note for product W49017.

In January 2026, the founder of Nyra Kitchenware (Nyra) was reviewing the company’s strong 2025 results and beginning to chart an ambitious path toward becoming a ?2 billion brand by 2030, when a call from a Bengaluru-based retailer opened a new possibility: an offline franchise network for Nyra in southern India. The offer arrived as Nyra’s digital-first model was showing pressure. Customer acquisition costs were rising, marketplaces were pushing .....more

Teaching note for product W48795.

In July 2025, Manvi Gupta, co-founder of Nuts over Mutts (NOM), a fast-growing premium dog nutrition start-up in India, faced a pivotal growth decision. Despite strong sales momentum and high subscription retention, scaling toward NOM’s ?2 billion 2028 revenue goal required fresh capital. An angel investor pushed NOM to enter the rapidly growing Indian cat food segment, driven by a surge in pet ownership and a 16 per cent annual increase in cat adoption. .....more

Teaching note for product W48973.

In November 2025, Teamoure, a clean-label ready-to-drink iced tea brand with two validated flavours, owned by Gryffindor Organic Beverages Private Limited, stood at a crossroads. The company aimed to scale towards an INR 1 billion revenue target by 2028. However, growth was constrained by limited manufacturing flexibility, high logistics costs, restricted distribution reach, and a narrow product portfolio. Rising demand for healthier beverages and .....more

Teaching note for product W49005.

In August 2025, SBS International prepared its entry into the Philippines shaving category with the launch of GentleGlide shaving cream. Sid Mendoza, president, and Maya Rodriguez, head of marketing and sales, needed to align on a lean, disciplined go-to-market strategy. The team had to decide where to prospect and how strictly to qualify leads to stretch a six-representative sales force, while also determining which buyer persona best captured the .....more

Teaching note for product W47350.