| Xoxoday.com: Customer Engagement through Social Media |
| 作者姓名：Sana Ansari; Sumeet Gupta; Manojit Chattopadhyay |
| 商品類型：Case (Field) | 商品編號：9B19E010 |
| 出版日期：2019/04/07 | 內容長度：7 頁 |
Located in Bengaluru, India, Xoxoday.com was an online marketplace for experiential gifting. The company started by offering social gifting, and selecting corporations as its target market. In 2013, the company decided to cater to both the business-to-business and business-to-consumer markets and entered into the niche sector of experiential gifting. The value proposition of the start-up was to provide the best gifting solutions for customers while .....more
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| Xoxoday.com: Customer Engagement through Social Media - Instructor Spreadsheet |
| 作者姓名：Sana Ansari; Sumeet Gupta; Manojit Chattopadhyay |
| 商品類型： | 商品編號：5B19E010 |
| 出版日期：2019/04/07 | 內容長度：950 頁 |
Instructor Spreadsheet to accompany product 8B19E010.
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| Xoxoday.com: Customer Engagement through Social Media - Teaching Note |
| 作者姓名：Sana Ansari; Sumeet Gupta; Manojit Chattopadhyay |
| 商品類型： | 商品編號：8B19E010 |
| 出版日期：2019/04/07 | 內容長度：15 頁 |
Teaching note for product 9B19E010.
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