| Brands for Less: Navigating Expansion into Southeast Asia - Teaching Note |
| 作者姓名：Samer Hajjar, Omar Itani |
| 商品類型： | 商品編號：W41827 |
| 出版日期：2025/03/26 | 內容長度：8 頁 |
Teaching note for product W41826.
|
| Brands for Less: Navigating Expansion into Southeast Asia |
| 作者姓名：Samer Hajjar, Omar Itani |
| 商品類型：Case (Field) | 商品編號：W41826 |
| 出版日期：2025/03/26 | 內容長度：11 頁 |
The chief executive officer of Brands for Less (BFL) was considering the company’s next steps in expanding in Southeast Asia. After having successfully established a flagship store in Singapore, BFL was contemplating additional markets to enter in this diverse region. For his decision, the CEO would have to analyze the potential markets and factor in the unique cultural, economic, and logistical considerations of each, to determine the optimal expansion .....more
|