| Philips-Indal: The Deal from Heaven (A) - Teaching Note |
| 作者姓名：Koen H. Heimeriks; Ruud Geenen |
| 商品類型： | 商品編號：8B14M018 |
| 出版日期：2014/04/16 | 內容長度：16 頁 |
Teaching note for product 9B14M018.
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| Philips-Indal: The Deal from Heaven? (A) |
| 作者姓名：Koen H. Heimeriks; Ruud Geenen; |
| 商品類型：Case (Field) | 商品編號：9B14M018 |
| 出版日期：2014/04/16 | 內容長度：18 頁 |
Philips’ new venture integration (NVI) department is aware of the fact that many acquisitions turn into “deals from hell” instead of “deals from heaven.” Its post-merger integration specialists have learned that cost synergies are far easier to realize than sales (or growth) synergies. Stimulated by the urge to grow, the NVI department has developed a new methodology called the “sales integration approach” to realize sales (or growth) synergies. It .....more
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