| Advantage Legrand: Building a B2B Brand |
| 作者姓名：Ruppal Walia Sharma, Sameer Saxena |
| 商品類型：Case (Field) | 商品編號：W33763 |
| 出版日期：2023/11/15 | 內容長度：12 頁 |
In January 2019, Mohit Sehgal, assistant manager in the marketing team of Legrand India (Legrand), part of a global conglomerate in the electrical and digital infrastructure sector, had been asked to propose initiatives to enhance the brand’s visibility and deepen stakeholder engagement based on the chosen brand platform: Advantage Legrand. The Legrand brand, present in India since 1996, represented a vast product portfolio and was connected to multiple .....more
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| Advantage Legrand: Building a B2B Brand - Teaching Note |
| 作者姓名：Ruppal Walia Sharma, Sameer Saxena |
| | 商品編號：W33764 |
| 出版日期：2023/11/15 | 內容長度：11 頁 |
Teaching note for product W33763.
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