| Air India-Vistara Brand Merger: On the Right Path? |
| 作者姓名：Ruppal Walia Sharma, Renuka Kamath, Arnav Bansal, Amit Kumar Singh |
| 商品類型：Case (Pub Mat) | 商品編號：W37029 |
| 出版日期：2024/10/09 | 內容長度：17 頁 |
In March 2023, Campbell Wilson, managing director and CEO of Air India, announced that the owners of the airline, the Tata group, planned to consolidate their airline portfolio. On the one hand, the group’s two full-service carriers (FSCs), Air India and Vistara, would be merged to form a single brand; on the other hand, so would the group’s two low-cost carriers (LCCs), Air India Express and Air Asia India. Wilson had joined Air India in June 2022, .....more
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| Air India-Vistara brand merger: on the right path? - Teaching Note |
| 作者姓名：Ruppal Walia Sharma, Renuka Kamath, Arnav Bansal, Amit Kumar Singh |
| 商品類型： | 商品編號：W37030 |
| 出版日期：2024/10/09 | 內容長度：18 頁 |
Teaching note for product W37029.
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