| John Keells Hotels in Sri Lanka: Building Brand Architecture |
| 作者姓名：Sulakshana "Lulu" Raghavan; Ruchi Gunewardene |
| 商品類型：Case (Field) | 商品編號：9B19A028 |
| 出版日期：2019/05/07 | 內容長度：16 頁 |
In the summer of 2012, the president of the leisure sector of John Keells Hotels needed to discuss marketing strategies with his senior management team. The company was a well-known brand that operated Cinnamon Hotels and Resorts and Chaaya Hotels and Resorts in Sri Lanka and Maldives. Each of the two hotel brands catered to a different set of customers and offered different value propositions. After the terrorist conflict that had plagued Sri Lanka .....more
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| John Keells Hotels in Sri Lanka: Building Brand Architecture - Teaching Note |
| 作者姓名：Ashita Aggarwal; Sulakshana "Lulu" Raghavan; Ruchi Gunewardene |
| 商品類型： | 商品編號：8B19A028 |
| 出版日期：2019/05/07 | 內容長度：13 頁 |
Teaching note for product 9B19A028.
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