Burger King France: Acquiring the Quick Chain - Teaching Note |
作者姓名:Rozenn Perrigot; Cheryl R. Babcock |
商品類型: | 商品編號:8B16M109 |
出版日期:2016/06/27 | 內容長度:10 頁 |
Teaching Note for product 9B16M109.
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Burger King France: Acquiring the Quick Chain |
作者姓名:Rozenn Perrigot; Cheryl R. Babcock; |
商品類型:Case (Pub Mat) | 商品編號:9B16M109 |
出版日期:2016/06/27 | 內容長度:9 頁 |
In 2015, Burger King France operated 26 Burger King restaurants in France and had ambitious plans for growth. In a press release, Burger King France shareholders announced the projected acquisition of Quick, a chain of 509 fast-food restaurants operating in France and a few other countries. Burger King France intended to gradually convert the Quick restaurants into Burger King restaurants—a move that would turn Burger King into the second-largest .....more
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