Guardian Lifecare: Customer Centricity as a Value Proposition - Teaching Note |
作者姓名:Swarup Kumar Dutta; Rojers P. Joseph |
商品類型: | 商品編號:8B17A028 |
出版日期:2017/05/18 | 內容長度:9 頁 |
Teaching note for product 9B17A028.
|
Guardian Lifecare: Customer Centricity as a Value Proposition |
作者姓名:Swarup Kumar Dutta; Rojers P. Joseph; |
商品類型:Case (Field) | 商品編號:9B17A028 |
出版日期:2017/05/18 | 內容長度:12 頁 |
In December 2014, Guardian Lifecare Private Limited (Guardian), a pharmacy retail chain in India, was looking for ways to maintain its high growth in India’s emerging market. Riding a surge of growth in organized retailing, Guardian had become the second-largest player in the Indian pharmaceutical retail market within a decade of its launch. This market had been plagued by several structural weaknesses such as widespread sales of spurious and substandard .....more
|
Digital Publishing: Pothi.com - Teaching Note |
作者姓名:Rojers P. Joseph; Shishir K. Jha |
商品類型: | 商品編號:8B12M037 |
出版日期:2012/06/27 | 內容長度:8 頁 |
Teaching note for 9B12M037
|
Digital Publishing: Pothi.com |
作者姓名:Rojers P. Joseph; Shishir K. Jha |
商品類型:Case (Field) | 商品編號:9B12M037 |
出版日期:2012/06/27 | 內容長度:16 頁 |
Pothi.com was a start-up publishing platform that offered print-on-demand (POD) self-publishing services for customers in the Indian market. In 2008, Pothi was launched during a digital transformation that gripped the worldwide publishing industry. Though Pothi had made steady progress in the two years it had been operating as a POD platform, the future remained uncertain, given that POD was a fairly new concept in India and that the country’s publishing .....more
|