| I-Star: Expanding in North America - Teaching Note |
| 作者姓名：William Wei; Xiaohua Yang; Roger Chen; Kimberley Howard |
| 商品類型： | 商品編號：8B12M041 |
| 出版日期：2012/08/14 | 內容長度：6 頁 |
Teaching note for product 9B12M041.
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| I-Star: Expanding in North America |
| 作者姓名：William Wei; Xiaohua Yang; Roger Chen; Kimberley Howard; Stanley Kwong |
| 商品類型：Case (Field) | 商品編號：9B12M041 |
| 出版日期：2012/08/14 | 內容長度：7 頁 |
The president of I-Star America, Inc. and vice-president of I-Star Corporation reflected on the success of I-Star in the Chinese and Japanese IT markets and the challenges of increasing market share in North America, one of the largest markets in the world. I-Star was expected to grow about 30 per cent in the next few years, and the president considered whether the strategy used in Japan could be applied to North America.<br><br><br><br>Many .....more
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