| Reinventing the San Miguel Corporation (B) |
| 作者姓名：Roberto Galang; Andrew Karl Delios |
| 商品類型：Case (Pub Mat) | 商品編號：9B12M079 |
| 出版日期：2012/09/17 | 內容長度：9 頁 |
This supplement to Reinventing the San Miguel Corporation (A) provides a brief update on the diversification strategy pursued by the company.
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| Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in the Philippines - Teaching Note |
| 作者姓名：Roberto Galang |
| 商品類型： | 商品編號：8B11M118 |
| 出版日期：2012/02/15 | 內容長度：11 頁 |
Teaching note for product nos. 9B11M118, 9B11M119 and 9B11M120
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| Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in the Philippines (A) |
| 作者姓名：Roberto Galang |
| 商品類型：Case (Field) | 商品編號：9B11M118 |
| 出版日期：2012/02/15 | 內容長度：8 頁 |
Between 2004 and 2011, the Universal Robina Corporation (URC) launched its first ready-to-drink bottled tea product, C2, in three Southeast Asian markets: the Philippines, Vietnam, and Indonesia. URC’s founder hoped to replicate the success that ready-to-drink tea had achieved in China and Japan. Because of the differences in competitive tactics and consumer preferences in each market, URC needed to modify its strategic plan for each to improve the .....more
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| Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in Vietnam (B) |
| 作者姓名：Roberto Galang |
| 商品類型：Supplement | 商品編號：9B11M119 |
| 出版日期：2012/02/15 | 內容長度：6 頁 |
This case is a supplement to Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in the Philippines (A).
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| Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in Indonesia (C) |
| 作者姓名：Roberto Galang |
| 商品類型：Supplement | 商品編號：9B11M120 |
| 出版日期：2012/02/15 | 內容長度：5 頁 |
This case is a supplement to Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in the Philippines (A).
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| Reinventing the San Miguel Corporation (A) & (B) - Teaching Note |
| 作者姓名：Roberto Galang; Andrew Karl Delios |
| 商品類型： | 商品編號：8B09M74 |
| 出版日期：2009/08/12 | 內容長度：9 頁 |
Teaching note for products 9B09M074 and 9B12M079.
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| Reinventing the San Miguel Corporation (A) |
| 作者姓名：Roberto Galang; Andrew Karl Delios |
| 商品類型：Case (Pub Mat) | 商品編號：9B09M074 |
| 出版日期：2009/08/12 | 內容長度：20 頁 |
San Miguel Corporation is one of the oldest and largest companies in the Philippines. In its 100 year history, it has established a clear leadership position in the Philippine beer industry, as well as having made successful forays into other related and unrelated product areas. In the late 2000s, Eduardo Cojuangco, the CEO of San Miguel Corporation, which was South Asia's largest food and beverage company, found himself in a quandary. Cojuanco .....more
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