| The Ticket 93.7 FM: Value Creation and Digital Transformation - Teaching Note |
| 作者姓名：Robert Mackalski, Rob Simon, Daniel Stara, Marc Ducusin |
| | 商品編號：W39098 |
| 出版日期：2024/03/12 | 內容長度：11 頁 |
Teaching note for product W39097.
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| The Ticket 93.7 FM: Value Creation and Digital Transformation |
| 作者姓名：Robert Mackalski, Rob Simon, Daniel Stara, Marc Ducusin |
| 商品類型：Case (Field) | 商品編號：W39097 |
| 出版日期：2024/03/12 | 內容長度：7 頁 |
Derrick and Rebecca Pearson, the unlikely owners of KNTK 93.7 The Ticket, hoped to revitalize the traditional sports radio station in Lincoln, Nebraska, since purchasing it in September 2021. To accomplish their goal, they expanded The Ticket’s programming and incorporated a community-focused approach. But the Pearsons needed to decide how to balance their efforts between traditional terrestrial radio and digital platforms. They also needed to decide .....more
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