| Sarva Pharmaceuticals: International Expansion to Myanmar - Teaching Note |
| 作者姓名：Sandeep Puri; Sven Dahms; Shraddha Puri; Ritvik Nalamothu |
| 商品類型： | 商品編號：8B20A016 |
| 出版日期：2020/03/17 | 內容長度：12 頁 |
Teaching note for product 9B20A016.
|
| Sarva Pharmaceuticals: International Expansion to Myanmar |
| 作者姓名：Sandeep Puri; Sven Dahms; Shraddha Puri; Ritvik Nalamothu |
| 商品類型：Case (Field) | 商品編號：9B20A016 |
| 出版日期：2020/03/17 | 內容長度：8 頁 |
In 2019, the managing director of Sarva Pharmaceuticals Private Limited, a pharmaceutical company based in India, was considering an expansion of his company by entering the growing pharmaceutical market in Myanmar. He needed to identify the best way to execute this expansion plan, assess whether his company’s product range was adequate and suitable for the Myanmar market, prepare for possible risks and cross-cultural marketing issues, and plan the .....more
|