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Captain Fresh: Value Fishing across Segments - Teaching Note
作者姓名:Renuka Kamath, ShabbirHusain R.V.
 商品編號:W32009
出版日期:2023/07/06內容長度:17 頁

Teaching note for product W32008.

Captain Fresh: Value Fishing across Segments
作者姓名:Renuka Kamath, ShabbirHusain R.V.
商品類型:Case (Field)商品編號:W32008
出版日期:2023/07/06內容長度:14 頁

Captain Fresh, a tech-enabled business-to-business (B2B) seafood marketplace based out of Bengaluru, India, had been enjoying phenomenal success. Founder Utham Gowda set out to simplify the seafood supply chain in a fragmented, unstructured, and complex market. He was sure that going forward, technology would play a major role in building high-quality distribution infrastructure that would take fish from sea to plate. In January 2022, having achieved .....more

CavinKare’s Indica Easy: Launching Shampoo Hair Colour
作者姓名:Renuka Kamath, ShabbirHusain R.V.
商品類型:Case (Field)商品編號:W26292
出版日期:2022/03/14內容長度:12 頁

In September of 2017, CavinKare Private Limited was faced with a tough decision about how to continue its growth in the personal care products industry. The company had been successful in the hair colour market in India, particularly in the southern regions of the country. CavinKare’s success was largely due to their focus on research and development and innovation. The hair colour market showed room for growth, and CavinKare wanted to make sure that .....more

CavinKare’s Indica Easy: Launching Shampoo Hair Colour - Teaching Note
作者姓名:Renuka Kamath, ShabbirHusain R.V.
商品類型:商品編號:W26293
出版日期:2022/03/14內容長度:15 頁

Teaching note for product W26292.