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| Castrol India’s Channel Dilemma: Play Safe or Disrupt to Change the Rules of the Game? |
| 作者姓名：Renuka Kamath |
| 商品類型：Case (Field) | 商品編號：W41219 |
| 出版日期：2025/04/02 | 內容長度：12 頁 |
In August 2021, the director of sales at Castrol India Limited (Castrol), headquartered in Mumbai, was concerned about how best to prepare the company for the future. Through the company’s strong distribution network and digitized tech stack, he and his sales team had ensured efficient dealings with its trade partners of distributors, retailers, and mechanics. After meeting with Castrol distributors, distributor sales representatives, distributor .....more
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| Castrol India’s Channel Dilemma: Play Safe or Disrupt to Change the Rules of the Game? - Teaching Note |
| 作者姓名：Renuka Kamath |
| 商品類型： | 商品編號：W41220 |
| 出版日期：2025/04/02 | 內容長度：20 頁 |
Teaching note for product W41219.
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| Air India-Vistara Brand Merger: On the Right Path? |
| 作者姓名：Ruppal Walia Sharma, Renuka Kamath, Arnav Bansal, Amit Kumar Singh |
| 商品類型：Case (Pub Mat) | 商品編號：W37029 |
| 出版日期：2024/10/09 | 內容長度：17 頁 |
In March 2023, Campbell Wilson, managing director and CEO of Air India, announced that the owners of the airline, the Tata group, planned to consolidate their airline portfolio. On the one hand, the group’s two full-service carriers (FSCs), Air India and Vistara, would be merged to form a single brand; on the other hand, so would the group’s two low-cost carriers (LCCs), Air India Express and Air Asia India. Wilson had joined Air India in June 2022, .....more
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| Air India-Vistara brand merger: on the right path? - Teaching Note |
| 作者姓名：Ruppal Walia Sharma, Renuka Kamath, Arnav Bansal, Amit Kumar Singh |
| 商品類型： | 商品編號：W37030 |
| 出版日期：2024/10/09 | 內容長度：18 頁 |
Teaching note for product W37029.
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| Captain Fresh: Value Fishing across Segments - Teaching Note |
| 作者姓名：Renuka Kamath, ShabbirHusain R.V. |
| | 商品編號：W32009 |
| 出版日期：2023/07/06 | 內容長度：17 頁 |
Teaching note for product W32008.
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| Captain Fresh: Value Fishing across Segments |
| 作者姓名：Renuka Kamath, ShabbirHusain R.V. |
| 商品類型：Case (Field) | 商品編號：W32008 |
| 出版日期：2023/07/06 | 內容長度：14 頁 |
Captain Fresh, a tech-enabled business-to-business (B2B) seafood marketplace based out of Bengaluru, India, had been enjoying phenomenal success. Founder Utham Gowda set out to simplify the seafood supply chain in a fragmented, unstructured, and complex market. He was sure that going forward, technology would play a major role in building high-quality distribution infrastructure that would take fish from sea to plate. In January 2022, having achieved .....more
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| Direct-to-Consumer Brand Suta: Weaving in Conversion Rate Optimization - Student Spreadsheet |
| 作者姓名：Sheila Roy, Renuka Kamath |
| | 商品編號：W33290 |
| 出版日期：2023/01/19 | 內容長度：64 頁 |
Student spreadsheet to accompany Ivey product no. W28030.
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| Direct-to-Consumer Brand Suta: Weaving in Conversion Rate Optimization |
| 作者姓名：Sheila Roy, Renuka Kamath |
| 商品類型：Case (Field) | 商品編號：W28030 |
| 出版日期：2023/01/19 | 內容長度：18 頁 |
Two women entrepreneurs co-founded a profitable direct-to-consumer apparel brand called Suta. In June 2021, as the business owners were planning to increase advertising expenditure and scale up operations, they were confronted with a declining return on advertising spend on social commerce and other digital platforms. The co-founders needed to make use of marketing analytics to examine the effectiveness of their online store in converting visitors .....more
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| Direct-To-Consumer brand Suta: Weaving in Conversion Rate Optimization - Teaching Note |
| 作者姓名：Sheila Roy, Renuka Kamath |
| | 商品編號：W28031 |
| 出版日期：2023/01/19 | 內容長度：24 頁 |
Teaching note for product W28030.
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| Savemom: The Smart Wearable Solution for Maternal Health Care |
| 作者姓名：Renuka Kamath, Shrinath V. |
| 商品類型：Case (Field) | 商品編號：W27806 |
| 出版日期：2022/07/28 | 內容長度：14 頁 |
In January 2020, two social entrepreneurs were looking back at the first five years of operation of their venture JioVio Healthcare. The entrpreneurs had designed, developed, and implemented their cloud-based Internet of Things software Savemom. Using feedback from key stakeholders, Savemom assisted in the early detection of preventable complications during pregnancy and safe delivery, especially for expectant mothers in rural India, with a goal to .....more
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