| Google: Targeting the Health Care Market with Fitbit - Teaching Note |
| 作者姓名：Shamik Debnath; Sandeep Puri; Shalini Joshi; Raul Pelagio Rodriguez |
| 商品類型： | 商品編號：8B21M075 |
| 出版日期：2021/07/26 | 內容長度：22 頁 |
Teaching note for product 9B21M075.
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| Google: Targeting the Health Care Market with Fitbit - Presentation |
| 作者姓名：Shamik Debnath; Sandeep Puri; Shalini Joshi; Raul Pelagio Rodriguez |
| 商品類型： | 商品編號：5B21M075 |
| 出版日期：2021/07/26 | 內容長度：418 頁 |
Presentation to accompany product 8B21M075.
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| Google: Targeting the Health Care Market with Fitbit |
| 作者姓名：Shamik Debnath; Sandeep Puri; Shalini Joshi; Raul Pelagio Rodriguez |
| 商品類型：Case (Pub Mat) | 商品編號：9B21M075 |
| 出版日期：2021/07/26 | 內容長度：15 頁 |
Alphabet Inc.’s Google LLC (Google) purchased Fitbit Inc. (Fitbit) in November 2019 for US$2.1 billion, marking its foray into health care, and by January 2021, the US Department of Justice was conducting a probe into the Google–Fitbit merger amid Fitbit users’ skepticism and distrust of the deal with regard to data privacy. Although Google’s senior vice-president of devices and services assured users that the intent of the deal was to “spur innovation .....more
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