| Air France: The Load Factor Puzzle in Business Class |
| 作者姓名：Ratan Kumar; Kirti Sharma; Shiv S. Tripathi |
| 商品類型：Case (Field) | 商品編號：9B19A032 |
| 出版日期：2019/07/23 | 內容長度：11 頁 |
In late 2016, the marketing head at Air France India needed a strategy to acquire additional business-class customers. Although Air France India had been performing well in the economy-class segment, revenues in the business-class segment remained a challenge. Which customer group should the airline target to acquire more business-class travellers? How should the company increase its brand image for this target customer group? And how should the company .....more
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| Air France: The Load Factor Puzzle in Business Class - Teaching Note |
| 作者姓名：Kirti Sharma; Shiv S. Tripathi; Ratan Kumar |
| 商品類型： | 商品編號：8B19A032 |
| 出版日期：2019/07/23 | 內容長度：15 頁 |
Teaching note for product 9B19A032.
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