Student Spreadsheet for product 9B20E002.

This note explains the fundamentals of neural networks that are used for classification and prediction systems, with a primary focus on feed-forward back-propagation neural networks.

The chief marketing officer (CMO) at an automobile agency was looking at a list of car model features, which he had received from the manufacturing plant. He was expected to provide the manufacturer’s suggested retail prices of the cars to dealers the following week and had to decide on the base prices. The CMO asked a data scientist at the research lab to predict prices using the data of past car models. Each car model had different features that .....more

Teaching note for product 9B20E002.

A management science professor had an unpleasant experience with a hotel she stayed at in New York City. Consequently, she wanted to figure out if hotel ratings were enough to recommend a hotel, or if customers’ text reviews could be used as more important and accurate indicators of customers’ hotel experiences. The exercise serves as an introduction to the topic of text analytics—specifically, sentiment analysis—and introduces the concept of text .....more

Spreadsheet to accompany product 8B19E019.

Teaching note for product 9B19E019.

Spreadsheet for product 8B19E007.

Spreadsheet for product 9B19E007.

Teaching note for product 9B19E007.