| Khalil Fattal & Fils SAL: Exploring the Online World |
| 作者姓名：Randa Salamoun, Lina Tannir |
| 商品類型：Case (Field) | 商品編號：W36385 |
| 出版日期：2024/03/27 | 內容長度：10 頁 |
In June 2023, the director of corporate communication and digital services for Khalil Fattal et Fils SAL (a subsidiary of Fattal Group) was tasked with presenting a strategy for the company’s online activities. The family business was a fourth-generation diversified distributor of a large variety of products and many other items by well-known brands headquartered near Beirut, Lebanon. The director had started to explore online sales platforms after .....more
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| Khalil Fattal & Fils SAL: Exploring the Online World - Teaching Note |
| 作者姓名：Randa Salamoun, Lina Tannir |
| 商品類型： | 商品編號：W36386 |
| 出版日期：2024/03/27 | 內容長度：9 頁 |
Teaching note for product W36385.
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