| Dabur India Ltd.: Building Efficiency and Optimizing Retail Performance |
| 作者姓名：Rakesh Kumar Meet, Shivam Singh, Pragya Singh, Tania Mittal |
| 商品類型：Case (Gen Exp) | 商品編號：W34741 |
| 出版日期：2024/06/17 | 內容長度：9 頁 |
In August 2022, a senior sales executive at Dabur India Ltd. was facing mounting pressure to meet the company’s sales and distribution key performance indicators. He was responsible for urban retail expansion, as well as promoting new products in a territory where the company dominated the market. However, challenges such as retailer dissatisfaction and low sales were persisting due to expired products cluttering retailer shelves, among other issues. .....more
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| Dabur India Ltd.: Building Efficiency and Optimizing Retail Performance - Teaching Note |
| 作者姓名：Rakesh Kumar Meet, Shivam Singh, Pragya Singh, Tania Mittal |
| 商品類型： | 商品編號：W34742 |
| 出版日期：2024/06/17 | 內容長度：14 頁 |
Teaching note for product W34741.
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