Teaching note for product 9B17M128.

On the evening of September 30, 2016, the founder and chief executive officer of Lagom Kitchen + Brewery (Lagom) surveyed his newly opened microbrewery and restaurant with pride. He had put a great deal of hard work, time, and money into this venture; in the past two years, Lagom had required an investment of US$1 million. Yet the business’s Gurgaon location, within India’s Delhi National Capital Region, had failed to deliver the footfall that the .....more

Urban Plus Infrabuild Pvt. Ltd. was a real estate brokerage company started in 2009 in Gurgaon, India, by a young MBA professional. In February 2010, he was considering the various issues he was faced with in day-to-day business activities. The company provided both resale and new bookings services, with a focus on the residential sector. The resale business was needed for immediate and substantial cash inflows to sustain the company’s growth. The .....more

Teaching note for 9B16M047.

Teaching note for product 9B15M127.

In 2014, as large investments poured into the e-commerce space in India, there was a general expectation that the online retail (e-tail) industry was heading toward a consolidation that would squeeze out smaller players. While e-tailers in India focused on following a marketplace model and developing a brand for their online market platforms, fashion2go created a product brand that targeted a very specific segment of young customers. Fashion2go was .....more