| Mediversal Hospital: Segmentation, Targeting, and Positioning Dilemma |
| 作者姓名：Rajeev Verma, Kishore Gangwani, Nitish Nigam |
| 商品類型：Case (Field) | 商品編號：W42666 |
| 出版日期：2025/06/04 | 內容長度：18 頁 |
Mediversal Healthcare Private Limited (Mediversal) was founded in 2018 to provide health care to the underserved populations in Bihar, India. By May 2024, the founders wanted to sustainably grow its clientele base, attract investors, and fulfill the Mediversal mission of accessible health care for all Indian patients. They recognized the importance of positioning the Mediversal brand in the market, highlighting its differentiation, and providing superior .....more
|
| Mediversal Hospital: Segmentation, Targeting, and Positioning Dilemma - Teaching Note |
| 作者姓名：Rajeev Verma, Kishore Gangwani, Nitish Nigam |
| | 商品編號：W42667 |
| 出版日期：2025/06/04 | 內容長度：13 頁 |
Teaching note for product W42666.
|