| Madhumakhiwala: FMCG Marketing and Go-To-Market Strategy |
| 作者姓名：Rajeev Kumra, Inderjeet Singh, Aastha Verma |
| 商品類型：Case (Field) | 商品編號：W42584 |
| 出版日期：2025/05/09 | 內容長度：9 頁 |
Madhumakhiwala was established in 2019 with the goal of producing raw honey products while fulfilling its social mission of involving the local community in honey production and sales to uplift their livelihoods. Over six years, Madhumakhiwala successfully expanded its customer base and apiary operations across various Indian states. However, the firm continued to face challenges in distribution and supply chain management. The venture had the capacity .....more
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| Madhumakhiwala: FMCG Marketing and Go-To-Market Strategy - Teaching Note |
| 作者姓名：Rajeev Kumra, Inderjeet Singh, Aastha Verma |
| | 商品編號：W42585 |
| 出版日期：2025/05/09 | 內容長度：20 頁 |
Teaching note for product W42584.
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| Madhumakhiwala: FMCG Marketing and Go-To-Market Strategy - Instructor Spreadsheet |
| 作者姓名：Rajeev Kumra, Inderjeet Singh, Aastha Verma |
| | 商品編號：W42586 |
| 出版日期：2025/05/09 | 內容長度：72 頁 |
Spreadsheet to accompany product W42584.
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