| GetTreated.Co: A Digital Medical Tourism Concierge Service in Armenia- Teaching Note |
| 作者姓名：Anahit Armenakyan; Raffi Elliott |
| 商品類型： | 商品編號：8B20A028 |
| 出版日期：2020/06/04 | 內容長度：7 頁 |
Teaching note for product 9B20A028.
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| GetTreated.Co: A Digital Medical Tourism Concierge Service in Armenia |
| 作者姓名：Anahit Armenakyan; Raffi Elliott |
| 商品類型：Case (Field) | 商品編號：9B20A028 |
| 出版日期：2020/06/04 | 內容長度：15 頁 |
A young Canadian entrepreneur had established a digital medical tourism concierge service in Armenia--GetTreated CJSC--and in 2019 was evaluating the opportunities for the company's growth. While the company was experiencing steady growth, the founder felt that the growth rates were not reflective of the potential that was present in the market. Something had to be changed about how the company was acquiring its customers. The company's promotional .....more
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