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Snapchat’s Dilemma: Growth or Financial Sustainability
作者姓名:Qazi Imran Abid, Palin Rastogi, Sandeep Puri
商品類型:Case (Pub Mat)商品編號:W41223
出版日期:2025/10/02內容長度:11 頁

By August 2024, Snapchat had surpassed 850 million monthly users and expanded its daily active users to around 397 million. Yet its parent company, Snap Inc., grappled with profitability challenges. Renowned for its ephemeral messaging, Filters, and Stories, Snapchat had carved out a distinct niche in the social media sphere and garnered significant popularity among younger demographics. Despite its appeal and cutting-edge features, the company faced .....more