| Dulux TileShield: Relaunching a Brand - Instructor Spreadsheet |
| 作者姓名：Kirti Sharma; Puneet Sapra |
| 商品類型： | 商品編號：5B17A008 |
| 出版日期：2017/02/28 | 內容長度：59 頁 |
Spreadsheet for product 8B17A008.
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| Dulux TileShield: Relaunching a Brand - Teaching Note |
| 作者姓名：Kirti Sharma; Puneet Sapra |
| 商品類型： | 商品編號：8B17A008 |
| 出版日期：2017/02/28 | 內容長度：9 頁 |
Teaching note for product 9B17A008.
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| Dulux TileShield: Relaunching a Brand |
| 作者姓名：Kirti Sharma; Puneet Sapra; |
| 商品類型：Case (Field) | 商品編號：9B17A008 |
| 出版日期：2017/02/28 | 內容長度：16 頁 |
In 2012, the marketing department at AkzoNobel India Ltd., a major paints company, faced a key decision concerning the possible relaunch of TileShield, a premium roof tile paint in the company’s exterior paints division. Since its inception, TileShield had led the market, especially in the southern part of India, but despite growth in the demand for roof tile paints, TileShield sales had stagnated in 2011–12. Faced with falling sales and intense competition, .....more
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