| Seijing Motor Corporation: Reposition or Extend the Pickup Brand |
| 作者姓名：Ashita Aggarwal; Shriram Iyer; Projesh Kar |
| 商品類型：Case (Field) | 商品編號：9B18A012 |
| 出版日期：2018/02/03 | 內容長度：8 頁 |
In early 2016, the country head for Seijing Motor Corporation (SMC) in India was worried about stagnant sales of the company’s Supreme pickup brand. The Supreme brand had gained only a single-digit market share over the past year, and SMC’s share of the growing large pickup market had steadily fallen, from 40 per cent in 2005 to 10 per cent in 2015. SMC’s Supreme brand was competing with the market leader in the pickup segment. The pickup needed to .....more
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| Seijing Motor Corporation: Reposition or Extend the Pickup Brand - Teaching Note |
| 作者姓名：Ashita Aggarwal; Shriram Iyer; Projesh Kar |
| 商品類型： | 商品編號：8B18A012 |
| 出版日期：2018/02/03 | 內容長度：8 頁 |
Teaching note for product 9B18A012.
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