| Biba: Stitching Plans for Growth - Teaching Note |
| 作者姓名：Ritu Mehta; Prateeth Nayeeni |
| 商品類型： | 商品編號：8B16A037 |
| 出版日期：2016/08/26 | 內容長度：8 頁 |
Teaching note for product 9B16A037.
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| Biba: Stitching Plans for Growth |
| 作者姓名：Ritu Mehta; Prateeth Nayeeni; |
| 商品類型：Case (Pub Mat) | 商品編號：9B16A037 |
| 出版日期：2016/08/26 | 內容長度：10 頁 |
After solidifying its brand as a national leader in the ready-made, ethnic wear market in India, Biba Apparels Pvt. Ltd. (Biba) was at a crossroads when it came to determining future growth strategies. By 2014, Biba had 150 exclusive brand outlets and 225 multi-brand outlets all over India as well as an online presence. Faced with fierce competition from trendy western retailers and local competitors creating chic Indo-Western fusion clothing, Biba .....more
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