| Maruti Suzuki India Limited: Leveraging the Changed Economy (Simplified Chinese Version) |
| 作者姓名：Prateeksha Parihar; Jagrook Dawra; Vinita Sahay; |
| 商品類型：Case (Field) | 商品編號：9B17AC059 |
| 出版日期：2018/10/02 | 內容長度：18 頁 |
Although Maruti Suzuki India Limited (MSIL) was the leader in passenger vehicle sales in India in May 2015, it was having difficulties breaking into the high-end car segment. There were multiple strategies that MSIL could have used to deal with this problem, such as; changing its brand image from small automaker to high-end automaker; staying in the small car market; penetrating the market further by introducing new models and their variants in the .....more
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| Maruti Suzuki India Limited: Leveraging the Changed Economy |
| 作者姓名：Prateeksha Parihar; Jagrook Dawra; Vinita Sahay; |
| 商品類型：Case (Field) | 商品編號：9B17A059 |
| 出版日期：2017/11/10 | 內容長度：18 頁 |
Although Maruti Suzuki India Limited (MSIL) was the leader in passenger vehicle sales in India in May 2015, it was having difficulties breaking into the high-end car segment. There were multiple strategies that MSIL could have used to deal with this problem, such as; changing its brand image from small automaker to high-end automaker; staying in the small car market; penetrating the market further by introducing new models and their variants in the .....more
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| Maruti Suzuki India Limited: Leveraging the Changed Economy - Teaching Note |
| 作者姓名：Prateeksha Parihar; Jagrook Dawra; Vinita Sahay |
| 商品類型： | 商品編號：8B17A059 |
| 出版日期：2017/10/11 | 內容長度：13 頁 |
Teaching note for product 9B17A059.
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