| Godrej Chotukool: A Cooling Solution for Mass Markets - Teaching Note |
| 作者姓名：Charles Dhanaraj; Balasubrahmanyam Suram; Prasad Vemuri |
| 商品類型： | 商品編號：8B11M105 |
| 出版日期：2011/11/15 | 內容長度：10 頁 |
Teaching note for product 9B11M105
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| Godrej Chotukool: A Cooling Solution for Mass Markets |
| 作者姓名：Charles Dhanaraj; Balasubrahmanyam Suram; Prasad Vemuri |
| 商品類型：Case (Field) | 商品編號：9B11M105 |
| 出版日期：2011/11/15 | 內容長度：11 頁 |
Godrej, a fast-moving commercial goods (FMCG) company in India that was historically known for its refrigerators in the Indian market, contemplated launching a new product for rural markets. Chotukool was an unconventional cooling solution targeted at the bottom of the pyramid (BOP) segment in India. More than 80 per cent of the Indian population did not own a refrigerator and 50 per cent earned less than US$2 per day. The study tracks Godrej’s journey .....more
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| Centre for Cellular and Molecular Biology: The Commercialization Challenge |
| 作者姓名：Nita Sachan; Prasad Vemuri; Anand Nandkumar; Charles Dhanaraj |
| 商品類型：Case (Field) | 商品編號：9B11M064 |
| 出版日期：2011/07/28 | 內容長度：17 頁 |
This case deals with the commercialization challenges that a premier research institute in an emerging economy faces despite conducting cutting-edge research. The case is set in 2009 in Hyderabad, India, soon after the appointment of CCMB’s new director, Dr. Mohan Rao. Rao has to decide how to proceed with incentivizing the scientists to find potential applications for their research when most scientists are merely interested in doing basic research .....more
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