| Camp Automation: Strategic Leap to Metaverse or Gen AI? |
| 作者姓名：Pradeep Mishra, Jayasimha Kambalor |
| 商品類型：Case (Field) | 商品編號：W38446 |
| 出版日期：2025/03/02 | 內容長度：12 頁 |
In August 2023, Camp Automation Pvt. Ltd. (Camp Automation), a Bengaluru, India-based go-to-market (GTM) technology start-up, faced a critical strategic decision. Kia Motors India (Kia) approached the company to lead a metaverse marketing campaign for the upcoming launch of its electric sport utility vehicle. This opportunity promised to elevate Camp Automation’s technological capabilities but required navigating the complexities of delivering an .....more
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