| FOTILE: Building a Great Company Guided by Confucianism - Teaching Note |
| 作者姓名：Lei Li; Zhijing Zhu; Pingping Fu |
| 商品類型：Note | 商品編號：8B20M062 |
| 出版日期：2020/03/04 | 內容長度：10 頁 |
Teaching note for product 9B20M062.
|
| FOTILE: Building a Great Company Guided by Confucianism |
| 作者姓名：Lei Li; Zhijing Zhu; Pingping Fu |
| 商品類型：Case (Field) | 商品編號：9B20M062 |
| 出版日期：2020/03/04 | 內容長度：14 頁 |
In early 2018, the chairman and chief executive officer of FOTILE, based in Ningbo, China, announced a change in the company’s mission statement from “Enable people to feel better about their homes” to “For the happiness of millions of families.” The previous year had seen impressive growth, with sales exceeding ￥10 billion. After only 22 years in operation, FOTILE had become a leading brand, comparable to such prestigious names as Siemens, in the .....more
|