| Robertet: The Thucydides Trap in the Flavour and Fragrance Industry |
| 作者姓名：Phillippe Chereau, Pierre-Xavier Meschi |
| 商品類型：Case (Field) | 商品編號：W39485 |
| 出版日期：2024/12/20 | 內容長度：15 頁 |
<div style="font-size: 0.95em; line-height: 1.4;"><p align="justify">Robertet Group was established in 1850 and headquartered in Grasse, France, the world’s perfume capital, specializing in crafting premium natural ingredients for flavours and fragrances. By early 2022, Robertet Group was facing a unique strategic and survival threat from intensifying competition between the industry’s leading Swiss company, Givaudan, .....more
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| Robertet: The Thucydides Trap in the Flavour and Fragrance Industry - Teaching Note |
| 作者姓名：Phillippe Chereau, Pierre-Xavier Meschi |
| | 商品編號：W39486 |
| 出版日期：2024/12/20 | 內容長度：16 頁 |
Teaching note for product W39485.
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