| Beyond Meat: Changing Customer Behaviour in Food Consumption |
| 作者姓名：Chris Laszlo; Katherine Gullett; Peter Rezk;Nilesh Raut |
| 商品類型：Case (Field) | 商品編號：9B19A053 |
| 出版日期：2020/02/28 | 內容長度：10 頁 |
In 2014, the founder and chief executive officer of Beyond Meat, Ethan Brown, reflected on the question that had led him to start the company: “How difficult can it be to change what you eat for dinner?” The small start up based in Los Angeles, California, had faced considerable challenges in changing customer perceptions and attitudes since it was founded in 2009. Its intention was to address both health and environmental problems related to meat .....more
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| Beyond Meat: Changing Customer Behaviour in Food Consumption - Teaching Note |
| 作者姓名：Chris Laszlo; Katherine Gullett; Peter Rezk;Nilesh Raut |
| 商品類型： | 商品編號：8B19A053 |
| 出版日期：2020/02/28 | 內容長度：7 頁 |
Teaching note for product 9B19A053.
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