| Intel Asia-Pacific: The Catch & Win Campaign |
| 作者姓名：Peter C. Bell; John Lyons;Peter Dingle;Ash Supersad |
| 商品類型：Case (Field) | 商品編號：9B13E023 |
| 出版日期：2013/12/08 | 內容長度：9 頁 |
The head of Data Marketing Analytics and Mobile for Intel Asia-Pacific was reviewing the proposed media plan for the Catch & Win 2.0 campaign. The media purchase needed to be finalized quickly in order to be included in the current quarter’s budget, but he could not help feeling that the proposed spend across the markets and advertising types could be used more effectively. He thought that the key was to use the company’s own experience and data .....more
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| Intel Asia-Pacific: The Catch & Win Campaign - Spreadsheet for instructors |
| 作者姓名：Peter C. Bell; John Lyons;Peter Dingle;Ash Supersad |
| 商品類型： | 商品編號：5B13E023 |
| 出版日期：2013/10/28 | 內容長度：69 頁 |
Excel spreadsheet for instructors.
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