| Pasteis de Belem: Turning a Secret Recipe into a Strategic Asset - Teaching Note |
| 作者姓名：Pedro de Faria, Wolfgang Sofka |
| 商品類型： | 商品編號：W27110 |
| 出版日期：2022/06/28 | 內容長度：11 頁 |
Teaching note for product W27109.
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| Pasteis de Belem: Turning a Secret Recipe into a Strategic Asset |
| 作者姓名：Pedro de Faria, Wolfgang Sofka |
| 商品類型：Case (Field) | 商品編號：W27109 |
| 出版日期：2022/06/28 | 內容長度：8 頁 |
The success of Antiga Confeitaria de Belem had been built around the uniqueness of its signature product. Many comparable custard cakes, known as pasteis de nata, were available, but the bakery had established its Pastel de Belem as a distinct product with the power to attract tourists from all over the world. The Pastel de Belem stood out because its recipe had been a well-kept secret for decades. The 2020 COVID-19 crisis propelled Antiga Confeitaria .....more
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