| Air France-KLM: A Strategy for the European Skies |
| 作者姓名：Paul Marchand, Gwyneth Edwards |
| 商品類型：Case (Pub Mat) | 商品編號：W25116 |
| 出版日期：2021/09/20 | 內容長度：15 頁 |
In January 2019, the chief executive officer (CEO) of the French air transport group Air France–KLM SA (Air France–KLM) was tasked with developing the firm’s vision for the upcoming meeting of the board of directors. Faced with several challenges, such as low profitability, falling prices, and increasing competition, Air France–KLM had gone from leading the European market in 2004 to fourth position in 2019. At the same time, the European air transport .....more
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| Air France-KLM: A Strategy for the European Skies - Teaching Note |
| 作者姓名：Paul Marchand, Gwyneth Edwards |
| 商品類型： | 商品編號：W25117 |
| 出版日期：2021/09/20 | 內容長度：23 頁 |
Teaching note for product W25116.
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