| Shanghai COS Software Ltd. (Traditional Chinese version) |
| 作者姓名：Kenneth G. Hardy; Bin Zhang;Patrick Zhu |
| 商品類型：Case | 商品編號：9B03AT31 |
| 出版日期：2007/07/02 | 內容長度：22 頁 |
Shanghai COS Software Ltd. designs and develops smart card operating systems. The company's marketing manager must decide the best basis for segmenting the burgeoning market for smart cards for wireless devices in China. She has excellent data on this duopoly market, the segments and their buying criteria. In fact, she already has received significant orders for low-end cards from each of the two large customers. However, she and the senior management .....more
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| Shanghai COS Software Ltd. - Teaching Note |
| 作者姓名：Kenneth G. Hardy; Bin Zhang;Patrick Zhu |
| 商品類型： | 商品編號：8B03A31 |
| 出版日期：2003/05/11 | 內容長度：12 頁 |
Teaching note for product 9B03A031.
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| Shanghai COS Software Ltd. |
| 作者姓名：Kenneth G. Hardy; Bin Zhang;Patrick Zhu |
| 商品類型：Case (Field) | 商品編號：9B03A031 |
| 出版日期：2003/05/11 | 內容長度：19 頁 |
Shanghai COS Software Ltd. designs and develops smart card operating systems. The company's marketing manager must decide the best basis for segmenting the burgeoning market for smart cards for wireless devices in China. She has excellent data on this duopoly market, the segments and their buying criteria. In fact, she already has received significant orders for low-end cards from each of the two large customers. However, she and the senior management .....more
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